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It
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When
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Search
Engine Marketing
Search
engine marketing is the must have aspect
in all marketing plans.
Search
engine marketing simply means that you optimize your
website including each web page to show up in the
top of Google and other important search engines when
people search for keywords and phrases that are relevant
for your website.
Select
the most important 3-6 keywords or phases for your
home page (index page). Include a title that uses
these words in a meaningful way and use the words
frequently in the main body of your text. Remember
to use them in your headlines also when it can be
done naturally.
The
most important words should be included in the first
paragraph of the page.
Before
your final selection of your keywords check the frequency
that people are using these keywords at Overture.
This is a very valuable tool and very fast to use.
Repeat
this procedure for each and every page you have in
your web site and follow the increase in traffic during
the next year. Refine your pages for keywords after
some months if you are not satisfied with the results
in the search engines.
In
general try to find good relevant keywords that other
websites are not optimized for. This is a smart way
of getting more traffic with search engine marketing.
The
more web pages you make the more traffic you can expect
from your search engine marketing plan.
Soren Breiting
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