for Printed Material
Code Your Print Materials
often ask me what colors sell best. There are no hard
and fast rules about colors in marketing, but here
are some things that seem to work again and again.
gets attention, but is hard on the eyes. Use some
yellow in your marketing or on your package, but don't
make the whole thing yellow.
makes your document seem urgent or aggressive.
feel green makes prospects think
about money. A green border with a graphic of a stack
of dollars works well for business opportunities.
has a long history among Europe's royalty. Today blue
still works well to portray power, authority, or prestige.
are popular for light for feature stories. If you
want your message to seem fun, use a pastel color.
Make sure your copy shows up well on the paper.
people LOVE purple. For some reason
it is a favorite among children and many of us never
get over it.
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