MarketingTips
for Printed Material
Color
Code Your Print Materials
by
Kevin Nunley
People
often ask me what colors sell best. There are no hard
and fast rules about colors in marketing, but here
are some things that seem to work again and again.
Yellow
gets attention, but is hard on the eyes. Use some
yellow in your marketing or on your package, but don't
make the whole thing yellow.
Red
makes your document seem urgent or aggressive.
Many
feel green makes prospects think
about money. A green border with a graphic of a stack
of dollars works well for business opportunities.
Blue
has a long history among Europe's royalty. Today blue
still works well to portray power, authority, or prestige.
Pastels
are popular for light for feature stories. If you
want your message to seem fun, use a pastel color.
Make sure your copy shows up well on the paper.
Many
people LOVE purple. For some reason
it is a favorite among children and many of us never
get over it.
Kevin
Nunley
http://DrNunley.com
Website
not selling? Get Kevin's MASSIVE 1-2-3 Promotion
Program. You get a press release sent nationwide,
article
to 2,000 editors, killer sales letter, and ezine ads
to
thousands. See http://drnunley.com/123.htm
Reach Kevin
at mailto:kevin@drnunley.com or 603-249-9519.
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